For the new limited-edition collection concept
called DesigNation, Kohl’s Department Stores declared American designer Narciso Rodriguez as its first designer partner who will design the collection drawing inspiration from different premier international designers. The launch DesigNation collection will illustrate creative influence from Rodriguez’s trip to Istanbul, Turkey earlier this year. The collection will be available exclusively at Kohl’s stores and its website beginning in early-November 2012.
“We are pleased to offer our customers more fashion options through the DesigNation concept. We are confident that the Narciso Rodriguez collection will resonate with consumers nationwide and continue to position Kohl’s as a style destination,” said Kevin Mansell, Kohl’s Chairman, President and Chief Executive Officer. Rodriguez’s DesigNation collection for Kohl’s will feature misses apparel including outerwear, dresses, skirts, pants and shirts. Retail prices for the collection will range from $30 to $150.
Narciso Rodriguez has dressed many celebrities for the Red Carpet and has maintained longstanding personal relationships with actresses including Sarah Jessica Parker, Claire Danes, Julianna Margulies and Rachel Weisz. On election night, November 4, 2008, Rodriguez became part of American history when First Lady Michelle Obama chose to wear a dress from the designer’s Spring 2009 collection to celebrate President Barack Obama’s triumphant victory.
Based in Wisconsin, Kohl’s is a specialty department store offering brand apparel, shoes, accessories, beauty, and home products. Kohl’s operates 1,134 stores in 49 states.