Jessica Simpson, who recently gave birth to a baby girl, has
added another collection to her signature label, a maternity range with Destination Maternity.
Camuto Group, the master licensee behind the Jessica Simpson Collection, has signed an exclusive licensing agreement with Destination Maternity, the world's leading maternity apparel retailer, to design, develop, produce and distribute the Jessica Simpson maternity collection.
The range, which will launch this autumn, marks the 24th product classification for Simpson's eponymous collection, joining her successful footwear, outerwear, and handbag, swimwear, and denim ranges.
The collection aimed at the ‘modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy’, will have a vintage 70s feel, mixing patterns and textures and the debut collection will contain Simpson’s signature denim in a variety of washes and leggings, as well as flowing maxis and form-fitted jersey knit dresses.
"I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!" Simpson has said, "You want to wear clothes that are flattering to your baby bump; you want to show your bump off."
"We are thrilled to join the Jessica Simpson brand family," said Ed Krell, Chief Executive Officer of Destination Maternity Corporation. "As the world's leading maternity apparel retailer, we are dedicated to being the first to bring what's new and exciting in maternity fashion to our customers. The Jessica Simpson Maternity line is a natural partnership between one of the most important style icons for young women around the world and the leader in maternity apparel."
The Jessica Simpson Maternity line will be exclusively available in over 700 retail locations including Motherhood Maternity stores, Destination Maternity stores, as well as Macy's, with prices starting at $36.