the new David Beckham Bodywear collection, which hits 1,800 H&M stores worldwide on February 2.
The commercial will have a prime position in the 2nd quarter of the game and marks the first time that the fashion retailer has advertised during the Super Bowl, which airs on NBC in America on February 5.
"We're always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time," said Steve Lubomski, Director of Marketing for H&M North America. "We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."
H&M’s long-term alliance with David Beckham kicks-off with the introduction of a nine-piece Bodywear collection, which comprises of men’s briefs, trunks, boxers, t-shirts, tank tops and pyjama bottoms.