American young fashion retailer Forever 21 is continuing
its push into Europe with the announcement that it is set to open its first store in the Netherlands.
Set to open in the fourth quarter of 2103, the Forever 21 store will be located in the Rokin Plaza, a building located at Kalverstraat and Rokin in the Dutch capital, Amsterdam. Real estate developer Emmes Group confirmed that the Amsterdam flagship will sit across five floors and will cover more than 4,500 square metres.
Founded in 1984, the Los Angeles-based company is one of the US’s biggest fashion retailers, and in 2010 the chain opened its first European stores in Birmingham and Dubin. Since then the retailer has opened stores in London, Vienna, Brussels, Barcelona, and Antwerp, as well as cities across Asia and the Middle East and currently has more than 500 worldwide.
Forever 21 is not the first international fashion chain to open in the Dutch market, value retailer Primark has a number of stores, and recently American retailer Hollister announced its expansion into the country.