Burberry is officially the most popular luxury label on Facebook,
impressing an astounding 10 million fans. Chief creative officer Christopher Bailey posted a message of appreciation earlier this week.
"Ten million Facebook fans! Thank you so much for all your incredible support," he said.
Burberry has been notably leading the way digitally as a fashion brand – being named the world’s most Digitally Competent Luxury Brand by Luxury Lab at the end of last year.
Following Burberry fans came Dior, Gucci and Chanel.
Click here to view the FashionUnited Facebook Fashion popularity index.