This week H&M launched their COS and Monki webshops. The brands will be shipped and sold in 18 markets. Since the COS launch in 2007, the chain has opened over 40 stores across Europe.
The COS business idea is the same as for H&M – fashion and quality at the best price – but in a higher price segment.
There is no estimated online sales for H&M's web stores to be found. Investments in internet and catalogue sales continue, as the company regards this area as having great potential for future growth .
At the beginning of 2011 a new website www.hm.com was launched with a new H&M Shop Online which offers an improved customer experience and better functionality in H&M’s existing internet and catalogue sales markets.
