Business|ANALYSIS
Burberry is turning Britishness into a global language: The story behind how a clear brand strategy is powering its 2026 turnaround
2025 has been Burberry’s year. Not just anecdotally, but culturally. The brand returned to the Lyst Index of hottest brands in Q2 2025 at position 17, before climbing to 13 in Q3, placing it back among the world’s most relevant fashion brands based on search, sales, and social engagement. This shift did not happen by chance. 2025 has been the...
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Fashion |Background Member
Berlin Fashion Week: what's next after its comeback?
A huge, silver-coloured inflatable sculpture by artist Eben Weile Kjaer towers into the 31-metre-high Hall of Honour at Berlin's Palais am Funkturm. In the minutes that followed, a runway show inspired by the legend of the dragon-slayer George unfolded around this monstrous figure. The models' outfits played with the fluid identities of the...
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