Piperlime, a retailer owned by Gap Inc, is opening its first New York store this fall. Currently an online boutique, the young and affordable fashion brand will open its first retail store at 121 Wooster St. in the SoHo neighbourhood
of New York City.
new 4,000 square foot flagship will offer a similar curated assortment as online, but with a focus to entice consumers with a unique shopping experience. Styled as a boutique, the store will sell brands including Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.
“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover."
Piperlime was launched in October 2006, focusing on a unique product mix at affordable price points.
Image: Piperlime collage