American fashion label J.Crew has announced a retail collaboration with Asia’s leading designer specialty store, Lane Crawford marking the brand’s first retail environment outside of North America. Beginning in October 2012, a curated selection
of the J.Crew autumn/winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores, allowing customers throughout Hong Kong and China to shop J.Crew.
partnership will debut at the Lane Crawford ifc mall in Hong Kong and the Seasons Place store in Beijing, as well as on lanecrawford.com, providing a new and exclusive positioning for both brands across Greater China.
Millard Drexler, J.Crew's chairman and CEO said: "We always want to work with the 'best of the best,' and Lane Crawford was at the top of our fantasy list. When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J.Crew to Asia."
Andrew Keith, Lane Crawford's president added: "We are thrilled to be collaborating with J.Crew on this first-ever, unique multi-channel project. J.Crew is renowned in the US for bringing together an exceptional level of quality and distinctive styling, paired together with Lane Crawford's exclusive edit; we are very excited to offer this unique experience to the Hong Kong and China markets."
Established in 1983, J.Crew operates 277 retail stores across America and Canada, as well as 96 factory outlets and online business at www.jcrew.com.
Image: J.Crew Fall'12 New York Fashion Week Presentation