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Detroit's Shinola debuts first brand campaign as Swiss rivals navigate a volatile year

As Swiss watch brands contend with a reshaped US tariff regime and supply disruptions stemming from the conflict in the Middle East, Detroit-based Shinola is making its most ambitious brand statement to date. On Tuesday, the company unveiled its first-ever overarching brand campaign, "Set The Pace," reintroducing the Runwell, the watch that...

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Fashion |In Pictures

FIFA World Cup 2026: Louis Vuitton unveils new trophy trunk and capsule collection

As the FIFA World Cup 2026 final approaches, Parisian luxury house Louis Vuitton, the official supplier for the event, presented the new bespoke case designed to transport the trophy, along with a limited-edition luggage line. The synergy between high-level sport and luxury continues to strengthen. Following a tradition started at the 2010 World...

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Le Slip Français IPO: 13 million euros raised, and now the real work begins

On Monday, the question was whether investors still believe in independent French textile brands. The initial public offering of Le Slip Français was set to provide some answers. That moment has now arrived. Only a few hours after the markets opened, it is still too early to speak of a stock market success or a definitive validation of the...

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How Messi carried Adidas ahead of Nike in sportswear's media race

Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...