Hugo Boss and Safilo, a leading eyewear company, have announced an early renewal of their license agreement. The contract will see Safilo design, produce and distribute Hugo Boss eyewear until 2020, including its BOSS Black, BOSS Orange and Hugo spectacles and sunglasses collections.
Claus-DietrichLahrs, Chairman of the Managing Board of Hugo Boss AG, said: "We are delighted to continue our long-term successful story in the eyewear category with Safilo. Hugo Boss is moving forward with the partner who is best suited to implement our brand strategic vision, which ranges from contemporary and modern elegance to sportswear and casual wear, and to meet our requirements for innovative design, qualitative products, distinctive communication and worldwide distribution. We are confident that our renewed agreement will continue to ensure to our brands a leading and successful journey in the eyewear category".
Roberto Vedovotto, CEO of Safilo Group, said: "We are extremely pleased to announce the early renewal of the partnership with Hugo Boss Group. Our license agreement with a term until 2020, with such a successful and professionally managed Company further endorses Safilo Group as a trustworthy and successful partner, capable of effectively supporting the diversified high-profile portfolio of brands of a leading company such as Hugo Boss. The great working relationship that we have developed with such a fantastic group of people at Hugo Boss makes us believe that the turnover of the Hugo Boss brands in the eyewear category will cross the 100 million Euro revenue milestone at full potential".
The Safilo Group has an international presence with 30 owned subsidiaries in markets including America, Europe and Asia. Other licensed brands distributed by Safilo included Alexander McQueen, Balenciaga, Celine, Dior and Yves Saint Laurent.
Image: BOSS Black sunglasses