Two of the biggest forces in online social shopping Facebook and eBay have announced a partnership which could transform the way millions of us shop. This new collaboration will see Facebook's new Open graph system integrated into ebay's X commerce open ecommerce system, allowing developers to create new social media functions into the ecommerce and auction site’s many applications and e-stores.
Therefore all the information and details of Facebook users on Open Graph will become available, through the ebay feed, to retailers, who will be able to source data from their clients immediately and seamlessly.
It marks huge ground for retailers, where data on customers from their favourite labels to demographics is crucial in the new face of retail, and this deal with Ebay will have global reach.
“Technology is changing the way consumers shop, and eBay’s integration with Facebook will make shopping social for consumers and retailers worldwide,” said Matthew Mengerink, Vice President and General Manager of X.commerce.
“Retailers and developers need a technology-driven global commerce partner to help them engage and connect with consumers anytime, anywhere.
“By making eBay’s technology and global commerce platforms available to developers and retailers through X.commerce, we are that partner, enabling commerce, changing the way people shop.”
Katie Mitic, Director of Platform and Mobile Marketing at Facebook, said: “Integrating Facebook Open Graph technology across eBay’s global commerce platforms represents a powerful way to bring people together across an inherently social activity – shopping.
“We’re just starting to see what’s possible with social commerce, and look forward to the new experiences developers create.”