A wet summer and Olympic mayhem proved difficult trading for many retailers, but the latest cold spell has increased sales at John Lewis almost 27 per cent to 72.67 million pounds as the cold weather put customers “in the right mood for shopping.
"The holiday shopping season has begun, looking at its figures in the week to September 29. The high street giant said it saw great increases from all three buying directorates, it was a strong week all round.
sales surged 48.4% as the website attracted the second highest number of customer visits ever. Fashion saw “strong increases” across all categories, particularly kidswear, which jumped 77% as parents bought coats and warm clothing for their children.
Womenswear sales were up 49% as the new Somerset by Temperley continued to prove popular. Of the main line stores, Trafford and Swindon delivered the stand-out performances.
Maggie Porteous, head of John Lewis selling operations stated: “This week sees the launch of the Christmas department in all of our shops and that is the signal to our customers to start their Christmas purchasing in earnest.”