Private sales website, brandalley.co.uk, has posted a twenty percent growth in revenue for the first half of the year to 14 million pounds, with mobile sales accelerating growth. BrandAlley, which launched into the UK four years ago,
is finding that its m-commerce is providing more opportunities for members to shop its five daily sales, and that is boosting its profits.
site was launched in February and since then it has received more than one million shoppers. The m-commerce has also created a new breed of shopper for BrandAlley, the commuter shopper, who is shopping between 7am and 9am on the bus or train on the way into work, as well as bringing a second spike in traffic each day from 7pm. This shopper is the highest spender with the largest average basket size.
BrandAlley, which was named the fastest growing retailer online by Compete, a Kantar Media company, has also benefited from the terrible weather the UK has been having, in June when Britain had some of its heaviest rain the site saw a sixty percent increase in unique visitors as the wet weather kept shoppers indoors and online.
BrandAlley chief executive Rob Feldmann said: “We are very pleased with our results so far this year in what continues to be a difficult market. We are reaching a critical point in our growth heading towards a profitable business with strengthening margins and the best variety and quality of sales for our loyal customers.
“The private sales model was a complete unknown when we first launched and we have really opened up a new way of shopping for the online shopper and a profitable way for brands to sell their stock. We now see strong growth coming through mobile with many customers shopping on the site on their way into work to avoid missing popular sales.”
The brand is continue to expand and add further growth areas, this year BrandAlley launched the Outlet, a permanent discounted catalogue online, as well as the ‘Deal of The Day’ for brands that have one “hero” product to sell in large volumes.