Tony Buccina, Vice Chairman and President-Merchandising of The Bon-Ton Stores, has announced his plans to retire in February, 2013. Buccina has been associated with the company for nearly 20 years. Meanwhile, The Bon-Ton headquartered in York, Pennsylvania, will commence a search for a new Chief Merchandising Officer.
The company also announced the appointment of Luis Fernandez, 44, as the Executive Vice President and Chief Marketing Officer, effective May 7, 2012. Fernandez will be responsible for sales promotion, marketing and e-commerce and will be reporting to Hoffman.
Fernandez joins Bon-Ton from Neiman Marcus Group where he served as Vice President, Last Call Marketing & Customer Insight. In this position, he led planning, management and optimization of multi-channel marketing for the Last Call division. From 2007 to 2010, he served as Vice President, Marketing, Online and Catalog, and from 2002 to 2006 he was the Vice President, Marketing & Systems Strategy at Neiman Marcus Group. Fernandez is a graduate from Yale University.
The Bon-Ton Stores, Inc, with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores. These include 11 furniture galleries in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The department stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.