New President at Apparel Limited

Paul Guez has been named the new president of Apparel Limited, ApparelNews.net reports. Apparel Limited is a Los Angeles company that has the license to produce Dickies Girl pants and apparel for the juniors market.

Apparel Limited was founded by Masud Sarshar to make workwear-style pants for teen-agers under the Dickies Girl label. The label is made through a licensing agreement with Williamson-Dickie Manufacturing Co.

Guez, who founded Sasson Jeans in the late 1970s, has a long history developing denim labels. More recently, he was chief executive of Blue Holdings Inc., the parent company for Los Angeles denim brands Taverniti So and Antik Denim.