Doillin, who is the daughter of Jane Birkin (yes, Hermes named a bag after her) and Jaques Doillon; Lou, 24, is an artist and designer and will be the face of her own brand. A regular in the celebrity press, she is often described as the French Kate Moss and has featured in campaigns such as Givenchy.

Uniquely branded with a Lou / Lee Cooper logo, this capsule collection for women, themed around a 'Globe Trotter' spirit will be based on her own unique dress style. Tiny t-shirts are teamed with high waisted, wide-leg pants. Large tops are worn over skinny pants. High-waist dresses are skinny on the legs. Erogenous zones are the waist, shoulders and, as the French would say, the derriere; the design details being on the back of pieces.

Says Lou of the collaboration; "Like everyone, I've had loads of denim in my time, but being asked to design my own range of clothes with Lee Cooper is a really exciting challenge. It's an opportunity for me to take a material everyone knows, and treat it in ways that nobody would ever expect.

You know how we've all patched, ripped and pinned denim or anything else we could think of to make it more individual for that matter well, that's the sort of spontaneous spirit I've always admired, and was looking for here.

If Lee Cooper had wanted 'normal', I really don't think they'd have asked me and I'm sure I haven't let them down!"

The collection will launch for press and buyers during Paris fashion week and will be in stores early next year. Hot photographers Inez van Lamsweerde and Veinoodh Matadin will be shooting the campaign.