Magic expands with Latin American element |
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| Wednesday, 17 December 2008 | |
 Tapping into the country’s fastest-growing population segment, Magic - world’s largest fashion trade event - announced the launch of a Hispanic and Latin sideshow “Magia at Magic,” at its February 2009 marketplace. The upcoming Magic marketplace will run from February
17-19, and is being held in Las Vegas. The trade show will be attended by over 15,000 individual retail stores and more than 100,000 retailers, including Macy’s, Dillard’s, Target, Wal-Mart, Kmart, Sears, Kohl’s and JC Penney, manufacturers and fashion press.
A new area, called Magia, is dedicated to the Hispanic and Latin American markets, now representing more than 45 million people in the U.S. “Our goal is to develop a dynamic marketplace for and about the Hispanic market,” said Chris DeMoulin, president of Magic International. “This is an important new initiative focused on an under-served consumer segment. We are very excited to introduce Magia and bring an amazing wealth of new resources to our retailer partners.” Magia, which is endorsed by the United States Hispanic Chamber of Commerce (USHCC), will debut in the South Hall of the Las Vegas Convention Center with 25,000 sq. ft. of dedicated space, showcasing both U.S. and foreign-owned brands. “We are very excited about collaborating with Magic. The United States Hispanic Chamber of Commerce is dedicated to helping Hispanic-owned businesses better compete in the global economy. The fashion industry is a sector that is ripe with potential for Hispanic entrepreneurs and this joint effort is a great first step to fulfill that promise of growth,” said David C. Lizárraga, board chairman of the USHCC. The show will also give established consumer brands from countries including Mexico, Guatemala, Peru, Ecuador, Paraguay, Columbia and more an opportunity to develop their global distribution. Likewise, Magia formes an opportunity for buyers who are looking to increase vendor-based diversity to build relationships with Magia’s exhibitors, many of which will be minority owned. Finally, the show’s dedicated seminar series will help attendees better understand the demographics and buying patterns of the Hispanic consumer, showcase the industry’s leading designers, and offer invaluable tips on how to effectively market to this consumer base.
Image: Magic
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