Launch of Victoria's Secret TV |
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| Monday, 24 November 2008 | |
 Broadcaster CBS announced that it would be expanding the Victoria's Secret Fashion Show presence through the use of multiple platforms including the on-air broadcast, a dedicated website and its own Victoria's Secret Fashion Show mobile television channel. On December 3,
 2008 at 10:00 pm EST/PST, Victoria's Secret TV will simulcast the 2008 Victoria's Secret Fashion Show, which is airing on the CBS Television Network.
Victoria's Secret TV, a dedicated 24/7 channel on FLO TV, is a collaboration of CBS Mobile and MediFLO USA. The channel gives mobile users a virtual all-access pass to the 2008 fashion show, beginning with behind-the-scenes pre-show coverage. Mobile users can also watch clips and highlights on demand from their mobile phones. After the show, Victoria's Secret TV continues with exclusive post-show coverage through January 2. "The dedicated Victoria's Secret TV channel is part of our commitment to providing subscribers with the programming they demand for their mobile lifestyle," said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA. The dedicated website www.CBS.com/victoria will host a social viewing room where viewers can chat online, watch clips from the show and will feature model bios, portfolios, behind-the-scenes footage and interviews. Viewers will also be able to watch the show in its entirety from the site once the show has concluded. This year's fashion show takes place for the first time in Miami at the Fontainebleau Miami Beach. The show will include appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as well as a musical performance by Usher. Image: CBS |
