Jones New York launches new e-commerce site |
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| Friday, 03 October 2008 | |
 Jones New York announced the launch of jny.com: an e-commerce site featuring the largest selection across all of the Jones New York apparel lines. Also new on the site is the fashion advice from Jones New York's exclusive style guru Lloyd Boston. Internet shoppers can access the full
breadth of the brand's collection, including Signature, Collection, Sport, Dress, as well as outerwear, and select accessories. The site also presents an expanded assortment of missy, petite and woman-sized fashion.
Stacy Lastrina, Jones' executive vice president of Marketing and Creative Services, said, "We are thrilled to have Lloyd Boston as an integral part of the new jny.com. Lloyd has a tremendous ability to connect with women and is dedicated to helping real women achieve their best selves, which perfectly aligns with the Jones New York brand promise. Having a style expert like Lloyd at women's fingertips offers tremendous value." Ron Offir, President of Jones Apparel Group E-Commerce said about the new site's launch "Jones New York is the foremost brand in women's classic apparel, and we are happy to bring the collection to our customers, who will enjoy shopping at our new online flagship store. The breadth of the assortment offered, the ease of navigation, and the added-value of Lloyd Boston provide our customers with the tools and information needed to dress for their lifestyle". pic: lloyd boston |
In addition to online shopping, jny.com also features the fashion expertise of Lloyd Boston, the exclusive style guru for Jones New York. He gives seasonal video style tips, and answers style questions from visitors. Boston has built his reputation as America's favorite "style guy" and lifestyle tv host, with regular appearances on Oprah, the NBC Today Show, to The View and CNN American Morning. 