Hilfiger's childrenswear returns exclusively at Macy's

"In the past several years our children's business has grown in Europe to become one of the leading names in children's apparel, known for its quality, attention to detail and Classic American Cool design aesthetic," remarks Fred Gehring, chief executive officer of Tommy Hilfiger Group.

"We are proud to reintroduce the children's line exclusively to our Macy's customers and are confident that the new product offering and quality will complement an already successful business."

The childrenswear collection will launch with a boys line, for sizes 2-20, as well as infants in sizes 6-24 months. The girls line will follow in future seasons.

The collection is built around classic polo shirts and denim bottoms. For spring and summer, the focus of the collection is shorts, t-shirts and swimwear. The fall and winter designs emphasize woven shirts, heavy-weight knits and outerwear in classic American colors.

"Macy's customers have responded enthusiastically to the exclusive Tommy Hilfiger product in women's and men's categories, and we expect the children's collection will similarly resonate with families seeking quality, fashion and value," said Janet Grove, Macy's, Inc. vice chair and chairman of Macy's Merchandising Group.

"This is a terrific partnership that underscores Macy's as a destination for fresh and unique assortments throughout the year."

Tommy Hilfiger and Macy's recently announced an exclusive strategic alliance with Tommy Hilfiger rolling out an updated collection of women's and men's' U.S. sportswear, available only at Macy's. The childrenswear collection falls under this strategic partnership.

image: Tommy Hilfiger .