Burberry launch pre-collection |
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| Friday, 15 June 2007 | |
 Burberry has announced the introduction of the new Prorsum Spring Summer 2008 pre collection. Christopher Bailey, Burberry's creative director stated: "The Burberry Prorsum pre collections are the indicators of the mood, look and feel for the upcoming men's and women's
 shows and crystallise our statement for the season across all ready-to-wear and accessories ranges. For spring/summer 2008, we have again looked to our history and saluted the contradictions between strict regimental military and more playful sport references - and in women's, the girlish romanticism that has become part of our signature."
The pre collections include outerwear and tailoring, as well as dresses, knitwear, trousers and jersey items. Silhouettes are long and lean this season, with an emphasis on body consciousness. Layering is often used over lean silhouettes, as well as the introduction of empire waistlines and high-waisted skirts. Known for its romantic and British quirkiness, for AW08 Burberry has chosen an edgier advertising campaign, featuring model of the moment Agyness Deyn, Lily Donaldson and Georgia Frost. Shot by Burberry regular Mario Testino, the images are more rock & roll than ever before. |
