BusinessMember
Emu Australia enters new chapter following brand evolution
Most people know Emu Australia for one thing: its sheepskin boots. But the brand’s heritage and its product offering run considerably deeper than that. The Australian footwear brand is currently undertaking a complete overhaul of its business, including a rebranding and a new e-commerce platform, with an elevated campaign for FW26 and a...
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Fashion
Why Pacsun is investing in women's soccer fandom
With global women's sports revenue on track to top 3 billion dollars this year, retailers are racing to stake a claim in the fandom. Pacsun's entry is a four-piece capsule with Angel City Football Club, out now. The specialty retailer unveiled the collection on Saturday, featuring a striped long-sleeve polo jersey, graphic tee, fleece sweatshirt...
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