The new concept store is located at 665 Fifth Avenue, between 52nd and 53rd Streets and will offer the younger and slightly more affordable Cavalli collection. By looking at the architecture and interior of the shop, the opening promises to be as colourful and glamorous as the boutique's facade. Many celebrities are expected at the opening to enjoy their cocktails and listening to the sounds of The Queens of Noize.

The Italian fashion designer was born in 1940 and is well known for his revealing cuts and crazy wild animal prints. Victoria Beckham and Kate Moss are among the designer's favorites and he also works closely with Christina Aguilera. For the future, rumors have been going around Cavalli will be designing the next annual collaboration with retail giant H&M.

Other Just Cavalli stores are based in Los Angles, Las Vegas and in Bal Harbor, Fla.