YSL manifesto |
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| Wednesday, 17 September 2008 | |
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For the third season, Yves Saint Laurent designer Stefano Pilati is back with the YSL Manifesto. Photographed by Inez van
Lamsweerde and Vinoodh Matadin, the manifesto features Naomi Campbell in the AW08 collection. Over half a million copies were spread out by brand ambassadors on the streets of Paris, New York, London, Milan, Tokyo and Hong Kong. Lucky by passers received a limited edition cotton tote bag by Stefano Pilati and a copy of the Manifesto.
With this new way of communicating, YSL is looking to broaden the world of fashion and spread the word on the major city streets. 
Stefano Pilati always wanted to follow YSL's legacy in
 giving a democratic approach to luxury in the way the message is delivered
. It is the same approach when YSL decided way to show at the Stade de France
 and be the first to use a black model, The Manifesto is a twenty page booklet featuring the images of the autumn winter campaign, which debuted exclusively on YSL’s website. |
