Watches for the environment

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Wednesday, 09 July 2008
Jaeger-LeCoultre and Leonardo DiCaprio have joined forces to confront global environmental issues. In the Fall 2008, the luxury Swiss watch manufacturer will offer two exceptional timepieces for sale via its "Time to Care" initiative. Both watches will be the first of an extraordinary limited series of watches that feature technology never used before.

The watches represent some of the most cutting-edge horological technology ever manufactured. The first unique piece for sale will be a one-of-a-kind Master Compressor Extreme Lab, worn by DiCaprio to the premiere of his 2008 documentary “The 11th Hour”. Value: approximately $300,000 (engraved with DiCaprio’s signature). The second timepiece will be another one-of-a-kind edition of the Reverso Gyrotourbillon 2. Valued at approximately $400.000.

One hundred percent of the proceeds will go to the Leonardo DiCaprio Fund at the California Community Foundation, benefiting the work of this organization with environmental programs around the world.

DiCaprio is well known for his passion for Jaeger-LeCoultre watches. At the premiere of 2007's "Blood Diamond", DiCaprio wore a platinum Master Minute Repeater, a complicated limited edition timepiece presented in an edition of 200. His collection is also reputed to contain such models as the Reverso Septantieme, the Master Compressor Geographic, and the highly complex Gyrotourbillon I.


 
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