Via Spiga hits New York

"Opening the Via Spiga Soho store enables us to bring the brand to life for consumers with a visual representation of our rich Italian heritage. We created a shopping environment steeped in the spirit of modern Italian design, and showcase within it multiple categories of Via Spiga accessories for a complete brand experience. The Soho neighborhood provides an ideal backdrop, as it attracts people from all over the world seeking fashion," said Rick Ausick, president of owner Brown Shoe New York Wholesale.

The women's footwear collection, including some styles that are exclusive to the Soho store, intermingles with Via Spiga handbags, coats, belts, eyewear and men's footwear.

Via Spiga's Soho store will offer the Vena Cava for Via Spiga Spring 09 footwear collection, a collaboration with fashion designers Lisa Mayock and Sophie Buhai of Vena Cava. The shoes debuted at Vena Cava's spring 2009 runway presentation during New York Fashion Week in September, and will be available for purchase in limited quantities at the Soho store beginning in February. Consumers will also find the Vena Cava for Via Spiga collection in February at ViaSpiga.com, the brand's new e-commerce site.