Sportmax Growth Drive |
|
| Tuesday, 17 June 2008 | |
|
Sportmax is accelerating its growth in the U.S. The label, founded in 1969 and is celebrating its 40th anniversary next year. Sportmax
was founded as a more practical, informal offshoot of MaxMara that was inspired by Swinging London. The company opened a pop-up store on Rodeo Drive in Los Angeles over the weekend. It also secured sites on Melrose Place in West Hollywood and Lincoln Road in Miami Beach, which will feature a new store concept. |
