Sears.com introduces virtual fitting room |
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| Friday, 19 September 2008 | |
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Retailer Sears is aiming to transform the online shopping experience at its sears.com website by adding both a 3D visual search and to-scale
virtual model to its entire online catalogue.
Sears, IBM WebSphere Commerce and My Virtual Model, together unveiled a first-of-its-kind 3D visual search and e-commerce capability for Sears.com that will significantly improve and enhance a consumer's online shopping experience. This new tool will allow consumers to search for merchandise using images instead of words. Also, they can build and personalize a virtual model that matches their measurements -- height, weight, body shape -- and a headshot photo. "This solution is clean, elegant, and fun," said Louise Guay, president and founder of My Virtual Model. The 3D angle allows users to view garments on themselves from the front, side and back, to ensure that the style, color, pattern and fit are right. Shoppers can also email images of their looks to friends and family to help them make final purchasing decisions. Sears.com plans to go live with Visual Search in late October 2008.
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