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The 28th edition of modefabriek will be starting in just over a week’s time. The programme
600 national and international fashion labels, which will be demonstrating what’s going on in the fashion world via a multitude of experiences. From performances to experimental denim, from art to street art, from installations to an ice rink with figure skaters, catwalk shows and a live fashion shoot; modefabriek’s programme will prove that fashion will be more versatile than ever before in 2010.
Organised discovery
The fashion labels have been divided into six segments: ‘Authentic’ offers space for classic labels, you will find casual fashion within ‘Department’ and ‘Appearance’ will be displaying prominent, international and mostly recognised brands. The denim segment, where both powerful commercial jeans brands (‘Industry’) as well as luxurious denim (‘Limited’) can be discovered, will be housed together in one hall on this occasion. The most luxurious and leading segment is ‘Refined’. This is where you will find renowned designers and high-end fashion brands. The design platforms ‘Cutting Edge’ and ‘Next’ have been designed to draw attention to trend-setting designs. The work of these designers will be presented on the catwalk during this edition.
Versatile Belgium
The Belgian platform entitled ‘Belgium presents ..., curated by Label.’ shows ‘that Belgium has a great deal more on offer than just Antwerp’s six’, according to curator Stéphanie Duval. The supply varies from photography to product and accessory design. Some of the participating fashion designers include big names like Walter van Beirendonck and Dirk van Saene, but also recently graduated designers like Lenny Leleu. Plus work by, for example, Ti+Hann, Sonny VandeVelde, Monsieur Bul, La Fille d’O, Liebet Bussche, Maison Caro, Michaël Verheyden and Maarten de Ceulaer can also be admired. There will be performances and music, snacks and drinks .. everything truly Belgian.
Multidisciplinary symposia
At modefabriek you can’t escape from a multi-disciplinary approach which has been dominating the fashion world for quite some time. For example, JFK & Jackie magazine will be doing a live fashion shoot, the bag museum will be presenting an exhibition which is all about the history of the bag and live models will be styled by stylist Bastiaan van Schaik. Third year students from the fashion academy in The Hague will be showing what has inspired them on the Bachelor platform; at Envy you can enjoy an innovative and surprising design, as well as delicious snacks and drinks. The denimlab will be experimenting with denim and the catwalk show programme will be presenting the 10 Feet, IKKS, MET jeans, Dictonairy and Strellson brands.
Press, wifi and party
True to tradition, modefabriek’s press conference will be taking place on Monday 25th January at 11.00 am. Press Only; modefabriek’s press office will be available for questions during the two days. VIP’s and members of the press can enjoy a complimentary shuttle service upon request, which is offered by Audi and Hugo Boss and drinks and snacks can be enjoyed in between activities. Live reporting on all impressions will be made possible thanks to Fashion United; they are offering visitors free wifi for two days. And finally, modefabriek would like to invite all interested parties to a festive drink on Sunday from 18.00 pm in Zuidpool; considering the multitude of fashion experiences, this is naturally something which must be part of the 28th modefabriek.
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