Levi's and Polo in battle over stitching |
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| Thursday, 26 July 2007 | |
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Levi Strauss is battling with Polo Ralph Lauren as the jeanswear company alleges Polo copied
the jeans maker's trademarked pocket stitching design. Levi's stated the stitching, known as an arcuate design, has been legally protected since 1873 and is the oldest known apparel trademark in the United States. Polo Ralph Lauren "has in the past and continues to manufacture, source, market and/or sell clothing that displays stitching designs that are confusingly similar to Levi Strauss & Co.'s arcuate trademark," the civil lawsuit filed in U.S. District Court on July 12 reads.
Levi's attorneys also note the denim brand is fighting a pending Polo Ralph Lauren-trademark application for the design in question. Levi's is seeking compensation for unspecified losses in profits and other damages, as well as a court injunction to stop Polo Ralph Lauren from making any product using an arcuate design that looks like Levi's famous two bowed lines connecting at a point. |
