Levi's and Goodwill ask to GIVE JEANS |
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| Sunday, 03 May 2009 | |
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When shoppers “Give Jeans” of any brand at select Levi’s® stores nationwide
between May 1 and May 10, they will receive a 25 percent discount off a new pair of Levi’s® jeans. The denim collected during Levi’s® “Give Jeans” campaign will be donated to Goodwill Industries® to be sold in local Goodwill® stores. Jeans are the top-selling apparel product in Goodwill stores, and revenues from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year. The “Give Jeans” program is part of Levi Strauss & Co.’s long-standing commitment to community involvement and is intended to encourage customer participation in Levi’s® annual “501® Day.” “Supporting local community organizations and helping people in need are important parts of Levi Strauss & Co.’s history and date all the way back to our founder Levi Strauss, who was both a successful businessman and major contributor to local organizations that served people in need,” says Joelle Maher, Senior Vice President, Levi’s® Retail Operations. “Partnering with Goodwill Industries is exciting because it gives consumers the opportunity to join in this tradition by donating their gently used jeans to support Goodwill’s job training and career advancement programs.” “When you donate your jeans to Levi’s®, you are ensuring that job seekers in your local community are finding a job that meets their interests and abilities,” says Jim Gibbons, President and CEO of Goodwill Industries International. “The partnership with Levi’s® generates revenues to provide job training while allowing consumers to benefit from great savings on new Levi’s® jeans at the same time.” For the second year in a row, the Levi’s® Brand’s partnership with Goodwill Industries is part of Levi’s® annual “501® Day” activities, encouraging employees and consumers across the country to do what they can to support people and community organizations in need. Held each year on May 1 (5/01), the name “501® Day” is adopted from the classic 501® jean, which was invented by Levi Strauss & Co. in 1873. On May 1, hundreds of employees from Levi Strauss & Co. headquarters and offices around the world will volunteer with nonprofit organizations in their local communities. Cash grants donated on 501® Day (aka “Community Day”) since its inception nine years ago now total more than $1.64 million. At the Levi’s® Flagship store on Union Square in San Francisco, Goodwill assistant store managers will “shadow” Levi’s® retail employees to learn about everything from store operations and greeting customers to stocking the displays. The Goodwill managers, who also train program participants for jobs in the retail industry, will apply their lessons learned in job training programs. . |
