Kenzo to launch play safe briefs |
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| Thursday, 21 January 2010 | |
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Italian designer Antonio Marras will be taking to a director’s chair for the finale of his upcoming
Kenzo show in Paris. The display, to be staged at the Kenzo store on the Place des Victoires, promises to bring traffic to a halt, says WWD's Scoop.
Models will take to the street to re-create a scene from a vintage French movie, with Marras directing things. Meanwhile, Kenzo is launching a new style of men’s underwear featuring an outside pocket for carrying a condom, as part of an initiative to raise money for AIDS research. French swimmer Frédérick Bousquet will model the briefs on the cover of the February edition of magazine Têtu. The underwear goes on sale in Kenzo stores this month, priced at 20 euros. |
