JCPenney launches Aussie website |
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| Wednesday, 03 September 2008 | |
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One of America's largest department store chains is attempting to cash in on the online shopping trend. JCPenney said it has launched
an online store with an Australian website URL and owned by a locally-established licencee. JCPenney has more than 1000 department stores throughout the US and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet and the nation's largest general merchandise catalogue business. The Australian website is managed by JCPIC Australia Pty Ltd which operates under an exclusive licence arrangement.
Sharon Hooker, operations manager of JCPIC Australia, said "Australians are keen shoppers and we expect them to respond well to the opportunities offered by the JCPenney Australia site, to select high-quality and brand name merchandise at prices that compare more favourably than with those locally. All prices on the JCPenney Australia site are shown in Australian dollars. With many items priced comparatively lower in the United States, buyers are in for some very pleasant surprises. " The JCPenney Australia site features an extensive range of merchandise with a variety of departments including Women, Housewares, Jewellery, Men's, Kids and Baby, Maternity, Bed & Bath, Window (curtains and fittings) and more. There are also pages devoted to well known and popular brand merchandise. |
