Customer Loyalty At Bhs |
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| Monday, 09 February 2004 | |
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Bhs and Arcadia owner Philip Green will launch a customer loyalty card across the whole of his fashion empire later this year. Retail and marketing executives are revamping the group's Gold Card to add reward points for high spending customers across Bhs and Arcadia. Insiders say the card, to be launched in the autumn, is intended to provide a similar loyalty inducement to those offered by competitors such as Marks & Spencer. |
