Aquascutum To Revamp Regent Street Flagship

Thursday, 11 September 2003

The Regent Street area, which is a seeing a major refurbishment to bring
in more upmarket retailers, has been home to British brand Aquascutum
for almost 113 years. The classic brand, over 150 years old, opened on
Regent Street in 1890 and is set for a major revamp for next year.

The company is in talks with a design agency and has set a provisional
completion date for September 2004 for refurbishment. Work is scheduled
to begin in June, but a decision is yet to be taken on whether the store
will remain open during this period.

The brand refurbished its womenswear department at Regent Street in
March and moved it onto the ground floor. The revamp will encompass all
three floors of the 15,000sq ft store but is not clear whether product
areas may move as part of the changes.

Scott Williams, Aquascutum marketing manager stated: We're going to make
one clear statement about where the brand is heading."