American Apparel Comes To London

Thursday, 02 September 2004

American apparel is one of those intriguing brands that you can't help
but like. It's also one that you'll be hearing a lot more about since
its stores are popping up quicker than you can say 'fitted tee.'
European fans flocking to AA's many Stateside outlets will rejoice in
the news of its expansion on this side of the pond.

American Apparel has now just added its 19th international outlet on
London's Carnaby Street, offering womens and menswear, baby and
childrenswear. The impassioned, high-energy founder of American apparel,
Dov Charney, started creating quality, American-made t-shirts in 1997.

Originally a wholesale business, Charney soon found the company was
garnering more attention for being sweatshop- and logo-free, and for
offering unheard-of wages and perks to staff. It's the social conscience
of the brand that's generating the most buzz, and a loyal following
seems to be an added bonus.