Alexander McQueen to launch diffusion denim range

Friday, 08 June 2007

Alexander McQueen is expanding his brand to include a denim collection
for both men and women..The designer, who in September also unveiled a
footwear line for Puma, will launch a second ready-to-wear collection
called McQ - Alexander McQueen for fall 2006.
"The focus of this collection will be younger and more renegade, but
always signature McQueen," the designer said in the statement. "This
partnership will add a new and inspiring dimension to the McQueen
world."

The new rtw line comes hot on the rubber heels of McQueen's new
collaboration with Puma. The Alexander McQueen Puma line will launch in
200 to 250 stores worldwide in January, including McQueen's flagships in
London, New York and Milan.
McQueen parent Gucci Group has strongly encouraged its smaller brands to
build their businesses by striking deals with outside companies. Gucci
wants the brands, which also include Stella McCartney and Balenciaga, to
be profitable by 2007.
Later this week, McCartney will unveil a limited-edition capsule
collection for H&M. She also has a successful performance sportswear
line for Adidas.

The new McQueen line will hit 600 shop floors worldwide in June. A
McQueen spokesman said the stores that will carry the line will include
Harvey Nichols, but not the McQueen flagship London. Prices will range
from 495 pounds to 60 pounds for a T-shirt.
The collection will include denim jeans, jackets, trenches and
miniskirts with special treatments and washes. It will also include
knitwear, T-shirts, woolen coats and trousers made from washed and
overdyed cottons.

www.alexandermcqueen.com
7 November 2005