Adidas's Olympic gaffe

Friday, 08 June 2007

Adidas has made a blunder of quite Olympic proportions. The sportswear
giant, which sponsors the German Olympic team, provided 30 German skiers
participating in the winter games with caps in Belgian national colours,
according to Reuters.

The company provided the athletes with caps in Belgium's black-gold-red
instead of Germany black-red-gold. "We regret this technical mistake and
do apologize to all athletes," said a spokesman for the company. The
colour-appropriate caps are currently being produced and will arrive in
Turin next week.

www.adidas.com
16 February 2006